In 2025, Facebook remains one of the most powerful platforms for content creators, digital entrepreneurs, and brands looking to monetize their audience. With over 3 billion active users, Facebook has transformed into a full-scale content economy that rewards originality, engagement, and community building.
From video monetization to subscriptions, eCommerce, and influencer partnerships, Facebook offers multiple ways to earn money—whether you’re a content creator, a business, or just starting out.
Here’s a complete guide on how to earn money from Facebook in 2025, updated with all the current features, requirements, and best practices.
1. Facebook In-Stream Ads (Video Monetization)
Facebook In-Stream Ads remain one of the most popular and scalable ways to monetize content on the platform.
What are In-Stream Ads?
These are short ads (pre-roll, mid-roll, or image ads) that appear within your video content. As a creator, you earn revenue based on video views, ad impressions, and watch time.
2025 Eligibility Requirements:
- Minimum 5,000 followers on your Page
- At least 60,000 total minutes viewed in the last 60 days
- At least 5 active videos on your Page
- Compliance with Facebook’s Monetization and Community Standards
The better your engagement and video quality, the more you can earn. Creators in niches like lifestyle, entertainment, how-to, and motivation see the highest CPMs.
2. Facebook Reels Monetization
Reels are short-form videos (up to 90 seconds) that dominate Facebook feeds in 2025. They’re also a major money-making feature, especially since Meta (Facebook’s parent company) expanded its Reels Play Bonus Program and ads in Reels model.
Ways to Earn from Reels:
- Overlay Ads in Reels (image and banner ads)
- Performance Bonuses (based on engagement and views)
- Brand sponsorships within short-form content
Reels are now algorithmically promoted, giving small creators the opportunity to go viral and earn quickly.
3. Fan Subscriptions (Paid Memberships)
Fan Subscriptions allow creators to charge their followers a monthly fee for access to exclusive content, badges, and more. In 2025, Facebook has enhanced this feature with better customization, analytics, and revenue tools.
Key Features:
- Custom supporter badges
- Exclusive videos and live streams
- Subscriber-only groups or chats
- Tiered subscription pricing (optional)
To qualify:
- At least 10,000 followers OR 250 returning viewers
- Minimum 50,000 post engagements in the last 60 days
Creators keep up to 100% of subscription revenue (after minimal processing fees), especially if using Meta Pay.
4. Stars: Earn from Live Streams and Videos
Facebook Stars is a virtual tipping system where fans buy stars and send them during your live streams or on-demand videos. For each Star received, creators earn $0.01.
Best Practices to Maximize Star Earnings:
- Go live consistently
- Interact with viewers and thank supporters live
- Use Stars Goals and milestone challenges
- Promote star-gifting with fun on-screen effects or callouts
In 2025, Facebook also allows Stars on Reels, giving short-form creators another way to monetize viral clips.
5. Branded Content and Influencer Collaborations
Facebook’s Branded Content Tools have improved significantly. Now, creators can collaborate with brands directly through their Pages using the Brand Collabs Manager.
How It Works:
- Get listed in the Brand Collabs Manager
- Brands search and find creators by niche, audience size, and engagement rate
- You receive offers for sponsored posts, shoutouts, product placements, etc.
Tips to get discovered:
- Post regularly in a defined niche
- Use professional visuals and engaging captions
- Maintain a clean, brand-friendly profile
Facebook also allows branded content within Reels, Live, and Groups, expanding your revenue potential.
6. Facebook Groups Monetization
Facebook Groups have become high-value online communities, especially in coaching, hobbies, local businesses, and niche discussions.
Monetization Methods for Groups:
- Charge for access to private groups via third-party tools or direct payment links
- Offer digital products, services, or exclusive content within the group
- Use groups to drive email list growth and funnel members into your broader sales ecosystem
In 2025, Facebook is also beta-testing in-group subscriptions and event ticketing, making it easier to earn directly from your most engaged followers.
7. Affiliate Marketing on Facebook
Affiliate marketing is still a highly effective way to earn money on Facebook. Promote products or services via posts, videos, or within your groups — and earn a commission on each sale.
Best Platforms for Affiliate Products:
- Amazon Associates
- ClickBank
- CJ Affiliate
- ShareASale
- Meta’s native affiliate tools (beta)
How to Succeed:
- Promote products relevant to your niche
- Use Facebook Live to review products
- Add affiliate links to post captions and descriptions
Pro Tip: Use a link tracker like Bit.ly or Pretty Links to track clicks and optimize performance.
8. Sell Products on Facebook Shops
Facebook Shops allows creators and businesses to set up an online storefront on Facebook and Instagram. In 2025, Meta has made the integration with Shopify, BigCommerce, and WooCommerce seamless.
What You Can Sell:
- Physical products (clothing, art, gadgets)
- Digital products (eBooks, courses, templates)
- Services (consulting, coaching, etc.)
With Meta Pay and in-app checkout, customers can buy directly without leaving the platform. Facebook also supports product tagging in Reels, Stories, and Lives to boost conversions.
9. Offer Services via Facebook Marketplace
Freelancers and small business owners can list services on Facebook Marketplace — a platform that continues to grow in 2025.
Popular services include:
- Social media management
- Photography/videography
- Virtual assistance
- Home improvement
- Local tutoring or coaching
Listing is free, and your services get organic exposure to local or national audiences.
10. Drive Traffic to Monetized Platforms
Use Facebook as a traffic driver to external platforms where your content is already monetized, such as:
- YouTube (ads and memberships)
- Patreon (exclusive content)
- Substack (paid newsletters)
- Twitch (live streaming)
- Your own website or online store
Post teasers, snippets, and updates on Facebook with strong calls-to-action to drive audience conversion.
Pro Tips to Maximize Facebook Earnings in 2025
- Stay consistent with high-quality content tailored to your audience.
- Engage — reply to comments, go live often, and create community polls.
- Use Facebook Insights to analyze which content performs best.
- Diversify income streams — don’t rely on just one method.
- Stay compliant with Facebook’s monetization policies and community guidelines.
